In the media

  Gen Z and Millennials believe employer healthcare priorities include supporting employees (51%), underserved communities (46%) and expanding mental health resources (46%).  In contrast, only around 1 in 6 is focused on age-specific care (17%). However, twice as many baby boomers (34%) as younger Americans (17%) see age-specific care as a priority. Boomers, in turn, see helping underserved communities with free clinics and expanding mental health resources with hotlines and campaigns as less important (both lower at 31%).

Shifting Reputation Drivers: Employee Well-being Takes Center Stage In 2025, tangible factors like product quality, value, and employee experiences have emerged as the primary drivers of corporate reputation. Brands that rest on their historical reputations and fail to prioritize ongoing quality and value risk reputation decline.