21 Mar Younger Americans believe healthcare for workers and the underserved should be priority
Gen Z and Millennials believe employer healthcare priorities include supporting employees (51%), underserved communities (46%) and expanding mental health resources (46%). In contrast, only around 1 in 6 is focused on age-specific care (17%).
However, twice as many baby boomers (34%) as younger Americans (17%) see age-specific care as a priority. Boomers, in turn, see helping underserved communities with free clinics and expanding mental health resources with hotlines and campaigns as less important (both lower at 31%).
Stay committed to healthcare, ask Americans of their employers.
Working Americans across generations (51% of Gen Z and Millennials and 43% of Boomers) agree that US employers should provide employee healthcare benefits. Companies that develop a reputation for treating employees well will build a reputational advantage when it comes to attracting skilled talent.
Reputation Leaders polled 1,000 adult Americans in February 2025, asking, ‘What actions should companies in the US prioritize to address US healthcare?’.