Reputation Leaders

A photo depicting a white male public speaker speaking in front of a crowd in a crowded lecture theatre.

We are a global reputation and thought leadership consultancy

Building reputations that last

What we do

Thought Leadership

Thought leadership sets companies apart as industry leaders and the world’s foremost brands. We help organizations create credible, differentiating thought leadership using proprietary global research. Our proven process provides the roadmap to ownable thought leadership on today’s most important issues that align to your brand, business and expertise.

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Reputation Advantage

Reputation Leaders have the know-how to help firms assess any reputational damage, determine gaps in actions and communications, and help rebuild stakeholder trust and communicate a better future. Reputation is for more than organizational survival; it is a way to build long term competitive advantage.

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Global Research

We specialize in global thought leadership studies that position our clients as leaders on important issues, shape brand strategy, and earn media headlines. Doing multi-country, multi-stakeholder thought leadership of the highest quality requires scale, research science, and a deep understanding of cultural, language, and technological differences across markets.

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Measurement Analytics

Reputation Leaders takes a rigorous approach to tracking and building a reputation, bringing hard numbers to a ‘soft science’. We quantify the perceptions and gaps around reputation to deliver recommendations that link reputation to business outcomes; such as the employer of choice, customer advocacy, positive media, investor support and regulatory licence to operate.

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Our Clients

An image showing the brands that Reputation Leaders has worked with including Toyota, Norton, United Technologies, Vodafone, Pepsico and others

Testimonials

"Reputation Leaders is a great partner not just for collecting data but helping turn this data into meaningful insights that allow you to be seen as a thought leader by clients and partners.

They offer valuable guidance with global perspective to help your research resonate in the market. We love bringing the research we did with Reputation Leaders out to the market to have provocative discussions with both prospects and clients. "
Beth Linderbaum
SVP, NA Delivery
Right Management
"Jefferson Wells USA partners with Reputation Leaders annually to strengthen our brand as a subject matter expert in the marketplace. Together we use primary research to provide invaluable insights to CFO and CAE communities on perspectives and priorities."
Victoria Jump
Vice President of Sales
Jefferson Wells USA
"Reputation Leaders was instrumental in helping us develop our first thought leadership report - The Path to AI Maturity. The combination of their research expertise, insights and swift delivery was critical to the success of this initiative. The Reputation Leaders team was with us every step of the way and I would highly recommend them to anyone looking to develop thought leadership content and industry insights."
Jodie Ruby
VP of Marketing
LXT
"I worked with Laurence and the Reputation Leaders team on brand positioning research at both Prudential and Unum. I valued their strategic thinking and collaborative approach as well as an ability to turn research insights into headlines."
Danielle Anthony
Brand and Communications Manager
Unum
"I worked with Laurence on corporate reputation research and measurement at PepsiCo and at Toyota North America. In both companies, research-based insights were foundational to building reputation by understanding how to engage the stakeholder audiences on the important issues that mattered most to them, and not just on our company’s own agenda."
Julie Hamp
Chief Communications Officer
Toyota Motor North America
"This firm punches far above its weight, and must be one of the best kept secrets in the corporate research space.

Reputation Leaders has helped us produce world-class thought leadership on critical labor market issues, providing excellent insight and analysis as well as strong media angles. With their global survey and research capabilities, Reputation Leaders has been a key partner on our ManpowerGroup B2B and B2C research, including our successful ManpowerGroup global employment outlook (MEOS) and What Workers Want series."
Ruth Harper
Chief Marketing and Sustainability Officer
ManpowerGroup